TruWest Credit Union's Commitment
TruWest Credit Union is a cooperative providing financial solutions so members
can achieve their goals. We are committed to keeping up with changes in society
and within our field of membership and combining what people expect from a
modern, state-of-the-art financial institution with the personal commitment and
superior products of a credit union. We will treat all members with respect and
dignity, and we will offer honest, fair deals to all members at all times.
We will continually, in all facets of operations, demonstrate the TruDifference
to every member of TruWest Credit Union. We will maintain our dedication to
keeping a TruDifference with each of our products and services to ensure that
all members will benefit and to encourage all potential members to become a
member. The TruDifference will be demonstrated through great loan and deposit
rates positioned among market leaders, flexible terms to provide lower monthly
payments, higher limits to help members reach their goals, fair and reasonable
fees administered with integrity, personal, prompt and precise service, as well
as a commitment to our members, employees and communities.
TruWest Credit Union will strive to continue to be a leader for community service
among all credit unions. The Credit Union is committed to being a good
corporate citizen by maintaining an active involvement in the community and by supporting
community reinvestment objectives.
We will monitor and communicate our service to members in a meaningful way so
that members, potential members, legislators, regulators, select employer
groups and the community at large will understand and appreciate the unique
role that member-owned financial cooperatives play in their lives.
Throughout TruWest Credit Union's strategic plan, we will put forth every
effort to enable our members to become financially self-sufficient and
successful. We will place high importance on consumer education and the
teaching of financial literacy. Our goal is to help our members improve their
lives through more effective use of their financial resources. We will explore
initiatives that are sound in nature and will afford us an opportunity to serve
the underserved in our field of membership.
TruWest Credit Union is a member-owned cooperative; therefore, Credit Union
officials, volunteers and staff must exercise extreme care in their fiduciary
responsibilities. To that end, we will continue to recruit, attract and develop
the most highly qualified individuals for board, committee and staff members.
This Statement of Commitment to Members is consistent with our Credit Union
philosophy of "people helping people," and "not for profit, not
for charity, but for service." We recognize we are owned by the members
and without them, we do not exist. We are committed to providing leading edge
financial products and services. After meeting normal expenses and the reserve
requirements needed to ensure financial stability, TruWest Credit Union will
return all net earnings to its members in one form or another. This statement
represents good business practices that ensure the financial strength of our
Credit Union on behalf of our members.