New Look 2014

Unveiling Our New Corporate Identity

Since the beginning, we have continually worked to grow and evolve to be the credit union that meets all our members’ needs. As we continue to evolve and grow with our membership, products and services, so does our identity.

When we first opened our doors as Motorola Credit Union in 1952, we only served Motorola employees. We started to expand our membership reach to include spouses, children and retirees and changed our name to MECU West (Motorola Employees Credit Union – West) in 1982. As our member growth continued, in 2003 the membership approved our name change to TruWest Credit Union. Since then, our membership footprint has expanded to include anyone living or working in Maricopa County in Arizona or Travis or Williamson Counties in Texas. As a result, our new corporate identity and image is ready to showcase the TruDifference we have provided to our members over the years, and the value we bring in to the future.

We are proud to introduce members to the new look of the credit union, our updated website and our new logo. You will notice that within the logo is a layered star, this star represents our members and states (Arizona and Texas) coming together to achieve something greater. It embodies the symbolic history and heritage of both states and the beautifully diverse background of our membership.

Along with our new logo and look, we confidently developed a new visual identity that highlights the energy and dedication we bring to improving members’ financial situations. Our new look and feel focuses on our welcoming, hands-on approach to helping our members and demonstrates our commitment to providing the best possible value-based solutions for all of your financial needs. 

While our look has changed, we are still the same credit union you have relied on for decades and we continue to represent the TruDifference. When you choose us as your financial institution we want you to know it’s not just business as usual, it’s personal. We want you to know in no uncertain terms that we can make a difference in your life by helping you achieve your financial goals and know that we will continue to focus on our Mission, Vision and Values to ensure all your financial needs are met.