WHAT IS THE TRUDIFFERENCE?
We talk about our TruDifference a lot. You may be wondering what, exactly, does that mean?
Well, it's not just "business as usual" when you visit one of our branches or talk to us on the phone. It's more than that-it's personal. We want you to feel welcome and confident. We want you to know in no uncertain terms that we can make a difference in your life by helping you achieve your financial goals.
The TruDifference is incorporated into all the great stuff that makes TruWest Credit Union more than just another financial institution:
- It's our pledge to provide great rates, great products and great service
- It's our promise to cultivate a culture of caring for our members, employees and community
- It's woven into the fabric of everything we do and every decision we make
- It's seen every day in our volunteer work, our contributions back to the community, and our efforts to ensure member and employee satisfaction
Explore the many ways we embody the TruDifference every day.