We care about you, your family, your finances and your future. Everything we do is to make sure you experience the TruDifference by delivering services in a professional and caring manner—yes, caring. After all, everyone we serve is more than a member; they are part owners in TruWest who have a say in how we manage our business. 

Mission Vision Values

Our Mission

TruWest Credit Union is a cooperative providing financial solutions so members can achieve their goals.    

Our Vision

People so trust and value our financial solutions and level of service that they select TruWest Credit Union as their primary financial institution.     

Our Values

The Credit Union understands member needs and expectations and strives to exceed them. This includes consistently delivering services in a professional and caring manner, worthy of member-owners.

The Credit Union is a trustworthy and reliable source for finding and providing the right solution to meet members' needs, not what would be best for the Credit Union to sell.

The Credit Union is responsive and works at a future-focused level that consistently aims to exceed members' expectations for superior service and allows for flexibility to tailor services to individuals' needs. 

The Credit Union is innovative and driven to continue to find simpler, smarter and more convenient and accessible ways to help people bank. It is motivated to always be a step ahead of other financial institutions.