5 When we sat down with TruWest President and CEO Alan Althouse, we had no idea what was in store. He’s known for being personable, passionate and visionary, so it was a fun surprise to discover more about his background, his values and his exciting plans for you. The Journey to TruWest Alan was born in Tucson, so technically he’s an Arizona native. However, his parents relocated the family to San Diego when he was just six months old. Fast forward through his teens and 20s, where Alan gained experience in the world of financial institutions, and we find him working as CFO for a smaller credit union. Like a lot of Californians, Alan would often visit the Phoenix area and loved the energy of the Valley. He was excited to learn TruWest was hiring for the CFO position, and when he arrived for his interview, he fell in love with the credit union and its employees. The decision to accept the position and relocate was an easy one—that was almost 12 years ago and he’s never looked back! A Friend in the Financial Marketplace Always an optimist, Alan believes that even in the midst of economic challenges, opportunities are ever-present. A long-time credit union advocate, he believes they play a vital role in educating and equipping people. “We’re in the middle of a digital revolution, which calls for a savvy partner to help navigate changing times successfully,” he says. “The financial marketplace can be daunting, especially if you don’t have an ally. Credit unions assume that role for individuals, businesses and families.” Alan believes community-based, member-owned credit unions provide a source of stability that people can trust. “When it comes to value, credit unions offer lower fees, good loan rates, competitive deposit rates and service that delights.” Striving to Make a Powerful Difference “As an ex-CFO, I look at a lot of numbers,” Alan admits. One of the most interesting numbers he reviews is the company’s ‘net promoter score.’ This score is the result of a survey of more than 1,000 members who give feedback on what they think of TruWest, including the service we provide, and their overall sense of loyalty. “Our scores are on par with how loyal customers feel about Apple®” he says excitedly. “That’s quite a sense of trust to maintain and to strive to improve upon. It’s energizing and drives me to always be looking at new ways to take care of our members.”
On The Money Winter 2016
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